News Flash

2020 News Releases

Posted on: August 4, 2020

Buy, Get, Give – Sugar Land Encourages Houston Area Shoppers to Buy ‘Sweet Cash’

Program has potential to drive $200,000 into local economy


Sugar Land, TX – The Sugar Land Office of Economic Development is urging Sugar Land residents and surrounding Houston-area shoppers to participate in the “Sweet Cash” program as part of the #AllInForSLTX campaign.  

With full participation, the effort will help local businesses survive the COVID-19 pandemic and drive $200,000 back into the local economy. More than 150 shoppers have already participated in Sweet Cash, totaling more than $31,000 spent at Sugar Land businesses through the program thus far. There are enough funds remaining for at least 800 more shoppers to take part, helping to stimulate the Sugar Land economy and giving back to our essential workers.

As part of the Sweet Cash program, for every gift card of $40 or more a person purchases at any Sugar Land business, they will get a free gift card to a Sweet Cash participating business for up to half the value of the original gift card purchased. For each gift card a person purchases, the city will also give a free gift card on that person’s behalf to a frontline worker as a gesture of support for their hard work during the pandemic. 

“With the threat of COVID-19 to our community, small businesses have been significantly impacted in Sugar Land,” said Sugar Land Mayor Joe Zimmerman.  “These businesses are the character, heart and soul that make our community unique, so we are urging residents and neighbors to buy gift cards now, and in turn support our frontline workers as well.” 

The original gift cards may be purchased from any business located in Sugar Land; it does not have to be one of the participating businesses. To take part of the Sweet Cash program, submit the gift card purchase receipt at the online submission form on the Sweet Cash webpage (while supplies last).

Two participating businesses in the program, Escape Again Rooms and Baby’s and Kid’s 1st, are engaging their customers and promoting gift card purchases to enhance the Sweet Cash initiative. 

“I have nothing but positive things to say about the Sweet Cash program,” says Yvette Muller, owner of Baby’s and Kid’s 1st. “In times like these, supporting small businesses here in Sugar Land is a top priority, especially for those of us who depend on our hometown shoppers. The investment of local dollars in Sugar Land businesses is an important initiative in helping one another. It’s a win-win for both consumers and small businesses!”

Tracie Whitacre, owner of Escape Again Rooms, says, “I’m glad Escape Again Rooms is included as a Sweet Cash participating business. The pandemic has been tough on us as an in-person experience, but through the Sweet Cash program we’ve seen the local investment in our business and anticipate a positive impact as more people buy gift cards and participate in the program.” 

To support local businesses such as these and others, gift cards may be purchased at any Sugar Land business.  Additional information about the program and how to participate can be found at www.AllInForSLTX.com

Program Video Link: https://vimeo.com/440787900

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