Sugar Land, TX - As the Sugar Land Skeeters started their fifth minor league baseball season on April 21, 2016, a recent report showed Sugar Land’s Constellation Field once again exceeded attendance expectations in 2015 by 58 percent.
Baseball attendance continues to exceed projections, with Constellation Field attracting more than 480,000 attendees for baseball games and special events in 2015, a year that included festivals, the first “Country at the Ballpark” concert, charity events, sport and athletic tournaments, company events and corporate meetings in addition to regular season Sugar Land Skeeters games. In 2015, an estimated 487,684 spectators visited the stadium, which included 311,975 for baseball games and 175,709 attendees for non-baseball events. This was more than 58 percent higher than originally projected.
A feasibility study performed in 2009 projected average annual attendance for ballgames and non-baseball events of 308,500 visitors. Using this benchmark study data, City planners forecast an annual benefit to the City of $7.7 million or a return of $169 million to the economy over 30 years.
The 2015 season was the first as 100 percent owners for Houston-area residents Bob and Marcie Zlotnik, who had been one-third minority partners since the first season until they assumed 100 percent ownership of SL Baseball, LLC in late 2014.
The Zlotniks’ association with the Skeeters and Constellation Field began when they secured the original naming rights as owners of StarTex Power. Their entrepreneurial expertise includes many years representing and working for sports and entertainment companies.
“It is hard to believe that the Sugar Land Skeeters started their fifth season last week,” said Sugar Land Mayor James Thompson. “After four years of fantastic success, we remain very proud of the way Constellation Field has continued to exceed expectations and fulfill the community’s vision for a family-friendly destination entertainment venue as outlined by a citizen-led Visioning Task Force in 2007.”
The stadium is the result of many years of effort by the City of Sugar Land; its citizens; and a public/private partnership between the City, Johnson Development and SL Baseball, LLC.
No general fund dollars were spent to create the stadium. Constellation Field was funded with a portion of sales tax revenues that may only be used for economic development purposes. These revenues were funded by the Sugar Land 4B Corporation and are not dependent on ballpark revenues to support the effort. Expenditures by visitors to the stadium generate sales and hotel occupancy taxes that benefit the City and Sugar Land residents.
“The Skeeters are extremely excited to have the season under way and the crowds have been great,” said Bob Zlotnik . “It is a tribute to the area and the great fans who enjoy Skeeter Baseball.”
The $36 million 7,500-seat stadium offers the community more than the opportunity to attend professional minor league baseball. The venue is a year-round community amenity that also offers concerts and community, corporate, private and special events.