Why should I conserve water when there is no drought?

When water conserving habits are established during times of normal rainfall, the impact of drought and water use restrictions are lessened. For example, when lawns are deeply irrigated only when soil becomes dry (rather than a regular schedule), grass roots grow deeper resulting in a more drought tolerant lawn.

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1. Why should I conserve water?
2. Why should I conserve water when there is no drought?
3. Do I have to buy new equipment to conserve water?
4. How can I save water if I live in an apartment?
5. When is the best time of day to irrigate?
6. What is Cycle and Soak?