Sugar Land, TX – December 12, 2025 – Visit Sugar Land announced the launch of its Official Houston World Cup 2026 Host City Supporter planning portal, providing fans a one-stop resource for exploring special events and community experiences across Sugar Land for the world’s most celebrated sporting event.
As an official Host City Supporter for Houston, Sugar Land will transform into a vibrant hub of soccer excitement, community connection and international celebration. Throughout summer 2026, Sugar Land Town Square and First Colony Mall will serve as the primary centers of activity, hosting a full lineup of match-day experiences, live entertainment, art installations for photo opportunities, international food and beverage stations, local merchant markets and cultural showcases celebrating the global spirit of the tournament.
With the newly designated Sugar Land Social District, fans can gather, dine and celebrate responsibly in expanded outdoor spaces throughout the tournament. Visit Sugar Land will also debut pop-up stores offering Sugar Land–themed apparel and souvenirs.
Throughout the tournament, visitors can enjoy community activations, including Sugar Land Space Cowboys soccer week and youth soccer camps at Constellation Field in June, outdoor movie nights, cultural performances, and pop-up experiences highlighting Sugar Land’s diversity and local talent.
“Launching SugarLand26.com is a big step in welcoming the world to Sugar Land. As fans from around the globe travel to Houston, this site gives them one place to easily discover our watch parties, cultural events, and community experiences so they can plan their World Cup journey with us,” said Jordan Cutler, Senior Marketing Manager. “Our community embodies the international spirit of the game, and we’re excited to showcase the energy, hospitality, and spirit that make Sugar Land unforgettable.”
Additional details on events, entertainment lineups, and participating businesses will be announced in early 2026. Fans can visit SugarLand26.com and subscribe to receive updates and alerts about ticketing, events, and more. Fans can also follow @VisitSugarLandTX for updates, itineraries and travel information.
The World Cup celebrations are part of Sugar Land’s broader tourism initiative, “Sweeter With You,” designed to showcase the city’s cultural energy, thriving business community and welcoming hospitality.
About the City of Sugar Land Office of Economic Development, Tourism, (SLOEDT) and Department of Redevelopment
The Sugar Land Office of Economic Development and Tourism (SLOEDT), a department of the City of Sugar Land, is committed to promoting sustainable economic growth and a vibrant visitor economy. Through its two divisions: Business Development and Tourism, SLOEDT focuses on attracting new businesses, retaining existing employers, revitalizing the community, implementing strategic initiatives, and fostering tourism. These efforts play a vital role in enhancing the quality of life for residents, supporting local businesses, and welcoming visitors.
Working alongside SLOEDT, the Department of Redevelopment plays a key role in strengthening Sugar Land’s economic future. With a mission to advocate for and support development and redevelopment that sustain strong community services and a thriving quality of life, the department facilitates strategic public-private partnerships and implements reinvestment and redevelopment strategies that bolster the city’s long-term fiscal health.
Together, these departments support a unified vision for prosperity and growth. For more information, visit www.SugarLandEcoDev.com or contact ecodev@sugarlandtx.gov.